As data privacy concerns rise, website owners must stay compliant with regulations and protect user privacy. One of the key tools in this effort is the cookie banner. But do you really need one? This article will break down everything you need to know about cookie banners, their function, and their impact on your website.
As data privacy concerns continue to grow in the online arena, keeping up with compliance requirements is a key responsibility for website owners. The rollout of updates to Google Consent Mode (informally referred to as “V2”), is a major step in remaining compliant with changing privacy laws.
As the digital arena has rapidly expanded, so have the number of ways personal data can be collected and processed by businesses. This, of course, has resulted in widespread data privacy concerns, with a nearly continuous stream of privacy laws being designed to protect users online. Sitting at the forefront of all this is “consent management,” a key process that ensures businesses comply with global data protection laws and respect customer preferences.
In the good old pre-internet days, advertisers played a remarkably broad and inaccurate game when it came to marketing—guessing that a football fan might also like beer was about as subtle as it got. The advent of cookies in the digital age, however, redefined the notion of personalized marketing and data analytics.
The term “cookie” (in internet browsing, at least) originally came from “magic cookie,” a programming expression referring to data exchanged between programs used for authentication. As the web evolved, programmers adapted the concept to describe data sent by a website and stored on a user’s device.
We are happy to announce that CookieHub has been recognized as a Gold CMP Partner by Google. This recognition highlights our commitment to providing leading privacy and consent management solutions, and it marks a milestone in our journey to help businesses worldwide stay compliant with global data privacy regulations.
In recent years, numerous data protection laws have been enacted in a bid to enhance data privacy for internet users worldwide. Stringent laws, like the EU’s General Data Protection Regulation (GDPR), mandate that websites obtain explicit consent from users before utilizing their data, particularly for targeted advertising purposes. With hefty fines for non-compliance, reaching up to €20 million or 4% of global annual revenue, regulations like GDPR need to be observed with great care.
In the battle to remain compliant with the constantly shifting global data privacy landscape, websites have a powerful new tool at their disposal. CookieHub, the leading Consent Management Platform, is offering a fast and free compliance check that provides websites with the inside track on every cookie they’re running.
If you’re like most people, the idea of adding code to your website is an uncomfortable idea at the best of times, and borderline terrifying at worst. With lines of JavaScript and HTML code inspiring fear in website owners worldwide, the task of remaining compliant with international data privacy laws is a fraught process for many.
For website owners, cookies are also easy to use and implement. They do not require the resources of a server and occupy only a small amount of memory. They can be configured in numerous ways, can persist for customized amounts of time, and can fuel highly targeted marketing campaigns aimed at highly specific market segments.
CookieHub makes creating a consent management platform easy and has everything you need to make your website GDPR, LGPD, and CCPA compliant. Now, we are making compliance both easy and lucrative with our reseller program. The best thing is that our reseller program does not only work for web developers and tech gurus — anyone can get on board and start selling today.
©2025 CookieHub ehf.
