Mongolia: Probably not the first country that springs to mind for any reason, let alone when considering data protection, privacy and consent. Yet as Mongolia launches its Law on Personal Data Protection, it joins the vast majority of the world in upholding digital privacy and safeguarding personal data in an increasingly global and interconnected digital world. It’s also a milestone in terms of moving data and privacy in the right direction in less (digitally) developed countries and in forging the principle of privacy as a component of human rights.