The data protection and privacy landscape is increasingly challenging for businesses and their digital marketing efforts. Most companies are familiar..
Category: Privacy Law
Data privacy and protection is still the wild west
It’s easy to talk a good game about giving consumers control over their data and being committed to transparency beyond..
Consent matters: Why cookie consent and compliance is more than a checkbox
Data privacy and protection is critical for businesses, and their compliance with an ever-evolving regulatory landscape is the invisible hand..
Using data responsibly: Build trust with customer-centric marketing
Personalization is the bread and butter of most companies’ marketing strategies. Personalization, according to BCG research, contributes up to 30%..